We Are Boundary-Averse

Carelli Design is a global innovation consultancy that collaborates with some of the world's most iconic brands to envision, design, and bring to life meaningful products, services, and experiences. We offer end-to-end strategic and creative solutions—from physical and digital product design to brand systems, communications, and interactive platforms—seamlessly integrated across multiple disciplines, technologies, and media.

Webworks CSE and Codeworks CSE. Established to create immersive digital ecosystems, these units have been instrumental in driving user engagement and cultivating long-term brand loyalty. From intuitive applications that enhance everyday life to transformative digital experiences that elevate brands to household recognition, both divisions have consistently delivered interactive media solutions to some of the world's most prominent companies since the advent of the web. Codeworks CSE now leads the company's initiatives in Artificial Intelligence (AI), focusing on the development of next-generation intelligent systems and platforms.

With over 3500 projects under our belt and more than half a century's worth of experience in design, branding, and interactive media, the journey has been one of constant learning and adaptation.

Our foundation is far from conventional. We are not born of a typical design institution, but of interdisciplinary teams backed by the global strength and commercial acumen of a seasoned enterprise with operations and experience across continents.

Solutions End-to-End

We deliver fully integrated solutions through a multi-disciplinary approach to innovation—merging product development, brand strategy, corporate identity, and new media into a unified vision that transforms ideas into reality.

The strength of our end-to-end capability lies in three core competencies:

Socio-Cultural Insight

Through research-driven methods, we uncover the values, behaviors, and aspirations of people across cultures, enabling our solutions to resonate on a global scale.

Innovation Strategy

We help companies bridge the gap between people and technology. We connect partners, align interests, and create new markets through collaborative solution-building.

Design Articulation

Our process transforms insight into action—shaping ideas into tangible, relevant, and viable solutions. This final step translates strategic thinking into design reality.

These three pillars are central to every service we provide. Our concepts must meet current and future human needs, align seamlessly with our clients' brand strategy and organizational goals, and remain grounded in technological feasibility. Innovation is not just about envisioning what's next—it's about making it happen.

The Process of Innovation

Expertise

Strategic Solutions
Product Design
Interactive Design
Communication
Engineering
Model & Prototyping
Manufacturing
Design Research
Ergonomics
3D CAD Modeling

50+ Years of Proven Know-How

Our legacy spans five decades of interdisciplinary execution across a broad spectrum of capabilities:

Product & Experience Design: Concept development, product design, packaging, prototyping, and model-making.

Engineering: Invention, concept evaluation, mechanical design, software architecture, analysis and testing, and OEM liaison.

Brand Innovation: Brand strategy, brand positioning, advertising, photography, and audiovisual communication.

Graphic Design: Corporate identity, image management, advertising design, and digital brand presence.

Interactive Media: Social and interactive innovation, UI/UX design, search engine optimization (SEO), interface analysis, animation, multimedia.

Manufacturing Support: Domestic and international sourcing, quality control, web-based production management, multilingual training, and technical documentation.