Vittorio Carelli Collection HIVER ‘88-89
Designed by Team ELSA—Paris 1988
The Vittorio Carelli Platinum Label

"In the spring of 1988, under the leadership of Vittorio Carelli, the new Paris-based ELSA team would create a product that would aspire to a kind of understated simplicity. The entire message was comfort and the habitual demand for novelty was deliberately avoided. Its quality would convey a sense of permanence in a world infatuated with the temporary. Shapes were soft, materials were pure, and the concept was strategic.

The Manner of Understated Simplicity

The 1988-1989 HIVER Collection represented nearly the beginning of the Vittorio Carelli Platinum Label products offered through Vittorio Carelli International S.A.R.L. France. Although two previous collections existed, only the later Collection would ultimately be made available. The creative team responsible for the line, eventually referred to as team ELSA, illustrated its readiness early on, while everyone else in the organization was regrettably allocated to other projects. More significant to the occasion was the fact that the new Vittorio Carelli Platinum Label was totally unknown.

We are frequently asked whether Vittorio Carelli was personally involved in the design of these products. In truth, every piece bearing his name—whether fashion, eyewear, or accessories—originated from his own pencil. Each fitting, stitch, button, photo shoot, and visual detail down to the eyelash was subject to his rigorous oversight. Those who have worked closely with him understand well the depth of his commitment to precision—and the unyielding standard that defines exacting perfection.

In fashion, conventional methods of doing business are nearly worthless.

While the practice of marketing analysis may prove effective with other luxury items, it is nearly useless in the haute-couture and prêt-à-porter arena.

The HIVER ‘88-89 Collection enabled Carelli International to establish business alliances with numerous important resellers from around the world. The list would eventually represent a prestigious group of stores in prime locations. Carelli International knew from the onset that the very nature of the HIVER Collection would draw little press; that premonition would eventually prove correct, as only minimal coverage was received. The HIVER Collection was based on a kind of understated simplicity with none of the usual disharmony in design and sour off-colors to which the press core is so accustomed. It was the year 1988, Europeans had little exposure to the relaxed spirit reflected in this particular Collection—one of the many calculated moves stemming from what was indeed the overall strategic plan of the ELSA team.

The subsequent “Collection ETE ‘89” would prove to be an exciting turning point; the Collection, as well as the ground-breaking news from the decision makers at Carelli International. Collection ETE ‘89

Collection HIVER ’88-89 Highlights

The New Platinum Label. The 1988-1989 HIVER Collection represented nearly the beginning of the Vittorio Carelli Platinum Label products offered through Vittorio Carelli International S.A.R.L. France.

Carelli Design's New ELSA Team. The new creative team responsible for the line based in Paris, eventually referred to as team ELSA, had the opportunity to demonstrate its readiness early on. More significant to the occasion was the fact that the new Vittorio Carelli Platinum Label was totally unknown.

Understated Simplicity. The HIVER ’88-89 Collection was based on a kind of understated simplicity with little to none of the usual disharmony in design and sour off-colors to which the press core is so accustomed.

This Was The Year 1988. Europeans had little exposure to the relaxed spirit reflected in this particular Collection—one of the many deliberate moves stemming from what was indeed the overall strategic plan of the ELSA team.

100% Pure. Quality that would convey a sense of permanence in a world infatuated with the temporary. Shapes were soft, materials were pure, and the concept was calculated.

Product Identity. Special buttons developed specifically for the HIVER ‘88-89 Collection, the largest 38 millimeters in size, offered a unique one-of-a-kind method for attachment.

People and Brands. “We believe clients will be looking for designer goods that either reflect his or her universe or express the kind of universe he or she wants to be in. When someone buys Dior sheets today, they are trying to belong to the Galliano for Dior tribe. People will be looking for brands and logos which identify a lifestyle they adhere to or want to belong to,” observes Marjo Sausse, chief of research and development operations, prêt-à-porter products.

Alliances With Established Resellers. The HIVER ‘88-89 Collection enabled Carelli International to establish business alliances with numerous important resellers from around the world. The list would eventually represent a prestigious group of stores in prime locations.

A Painstaking Process. The repeated model development and staging process required in the clothing business is uniquely more difficult than with other products or markets. Each Collection, consisting of as many as two hundred individual models or more, is created several times annually.

Nineteen-eighty-eight. The year 1988 was a long time ago. We do, however, find it somewhat rewarding to see that the HIVER ’88-89 concept of “understated simplicity” has revealed some durability. In some cases, those past models mimic that of today’s current market—32+ years later.

Options, Accessories and Related

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We See the Future a Bit Different

“From the onset, we’ve had a different hypothesis about fashion and the trends associated with it. We feel there is now a growing crossover of trends in fashion and other products such as home decor,” observes Marjo Sausse, chief of research and development operations, prêt-à-porter products, Vittorio Carelli International S.A.R.L. France. “When we see stripes in fashion, we see them also for the home and vice-versa. We believe clients will be looking for designer goods that either reflect his or her universe or express the kind of universe he or she wants to be in. When someone buys Dior sheets today, they are trying to belong to the Galliano for Dior tribe. People will be looking for brands and logos which identify a lifestyle they adhere to or want to belong to. Only time will tell if our forecast is correct. However, should this prove to be the case, anonymous labels will soon no longer have a raison d'être.”

The Creative Process of Fashion

“Two hundred models or more several times a year.”

The repeated model development and staging process required in the clothing business is uniquely more difficult than with other products or markets. Each Collection, consisting of as many as two hundred individual models or more, is created several times annually. The customer is always eager, buyers are finicky, and the press is forever providing a free-for-all for those creating genuine ideas, as well as those who miss the mark altogether. It’s exhausting, and at the same time exhilarating.

Our Research, Our Vision

Ordering Information

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Ordering Information (Related Products)

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Footnotes

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Legal Information

© 1988-PRESENT Carelli International Corporation. All Rights Reserved. Vittorio Carelli, The Carelli Floral logo, and other product names, model numbers, logos, commercial symbols, trade names and slogans are trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

© 1973-PRESENT Carelli International Corporation. All Rights Reserved. Carelli, Carelli Design, and the Carelli logo are registered trademarks of Carelli International Corporation or its subsidiaries in the U.S. and other countries.

Revised December 2022

Publication Ref. 8841.9261 EN form 9261.1/V110


Our Research, Our Vision

Although the HIVER ‘88-89 Collection brings back wonderful memories for us, it hardly represents great significance with the market today, simply because of the inherent “ever-changing” nature of fashion. The year 1988 was a long time ago. We do, however, find it somewhat rewarding to see that the HIVER ’88-89 concept of “understated simplicity” has revealed some durability. In some cases, those past models mimic that of today’s current market—32+ years later. Was our vision coincidental?

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Visual Trends Analysis & Culture Scan

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We frequently receive inquiries from the public seeking details about specific projects. To accommodate this interest, we offer a curated selection of past and current works available for public viewing online. However, many of our most impactful achievements remain confidential at the request of our clients and therefore cannot be publicly disclosed. We're honored by the public's curiosity and invite all those interested to explore and gain deeper insight into our creative process.

The Company

Carelli International is composed of specialized divisions—Carelli Design, Codeworks CSE, and Webworks CSE—that together deliver end-to-end solutions across product and experience design, mechanical and software engineering, brand development, advertising, photography, audiovisual communication, interactive media, and artificial intelligence. These capabilities are fully integrated across platforms, technologies, and global markets. EuroSystem Systems & Technology, a subsidiary of Carelli International, focuses on the engineering, manufacturing, and worldwide distribution of ultra-premium commercial reverse osmosis (RO) systems. Trusted in high-stakes sectors such as medical, pharmaceutical, and food services, EuroSystem is distinguished for its performance, precision, and reliability. Vittorio Carelli International S.A.R.L., originally founded in Paris and reassigned to U.S. operations in 1993, specializes in the design and global distribution of high-end luxury products. With more than five decades of applied expertise, Carelli International has built a reputation for excellence and innovation. Our clientele includes some of the world's most recognized brands—Coca-Cola, Sony, Motorola, Starbucks, Disney, Porsche, GE, China Unicom, and many Fortune 500 companies. More about Carelli Design

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Vittorio Carelli Collection ETE ‘89

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Collection HIVER '88-89 Highlights
Our Research, Our Vision
We See the Future a Bit Different
The Creative Process of Fashion
Legal Information


Learn About the Collection

Interactive Experience
The Collection HIVER ‘88-89 by Vittorio Carelli and the ELSA team caused the press core to take notice (requires Flash). Flash is a free download direct from Macromedia. Download Macromedia Flash

Collection HIVER ‘88-89—Concepts
Take a look into the ELSA team design studios responsible for creating the HIVER ‘88-89 Collection with this video (3.5MB QuickTime). Requires Quicktime, QuickTime is a free download direct from Apple. Download Apple QuickTime

Collection HIVER ‘88-89—Research
Download information about the research behind the product. (3.7MB PDF) Adobe's Acrobat Reader is required for viewing PDF files and available as a free download direct from Adobe. Download Adobe Acrobat Reader


Literature

Download the Collection HIVER ‘88-89 brochure (2.2MB PDF)
Download the Collection HIVER ‘88-89 ordering information (1.2MB PDF)


Materials and Finishes

Fabrics and color choices for the HIVER ‘88-89 Collection (4.1MB PDF)


360 Degree Photography

Navigate your way around a number of models from the HIVER ‘88-89 Collection. Each file is approximately 250KB and requires QuickTime. QuickTime is a free download direct from Apple. Download Apple QuickTime

1, 2, 3, and 4


Care and Maintenance

Collection HIVER ‘88-89 special maintenance and hints (11KB PDF)


Screensavers for Your Desktop

HIVER ‘88-89 Collection screensaver PC version (298KB ZIP) HIVER ‘88-89 Collection screensaver Mac version (207KB ZIP)


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Awards

Awards from the Industrial Designers Society of America, the International Interior Design Association, the American Institute of Architects, and many others have supported our contributions to industrial product design. We continue to be committed to developing products and solutions that meet the demands of our clients while appealing to the emotional desires of consumers. We are equally committed to bigger issues—humanity, equality, and bettering the world we live in.

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