Our Approach
Forward-thinking
Understanding People

Our Approach

At Carelli Design, everything begins with a deep understanding of our clients and their business. We tailor our design approach to meet their specific needs across the entire creation process—from upstream strategic planning to product realization and market launch.

Our work is inherently collaborative and cross-disciplinary.

Researchers and marketing analysts evaluate the desirability and market fit of new concepts.

Engineers assess technical feasibility.

Business and brand consultants ensure that each solution aligns with the client's current brand identity and future positioning.

Our recommendations are grounded in rigorous, research-based insights.

Each year, Carelli Design participates in numerous global research initiatives focused on emerging trends in people, culture, technology, and market behavior. These insights inform every stage of development and allow us to deliver solutions that are not only relevant, but also forward-thinking and strategically sound.

Innovation, Reality Checked
An Interdisciplinary Approach

The Process of Innovation

The Process of Innovation
Our Objective
Our Approach
Strategic Design Process
Multi-Disciplinary Teams
Global Research
Ergonomics
Design Research

Strategic Solutions

Strategic Solutions
Product Design
Interaction Design
Communication
Engineering
Model & Prototyping
Manufacturing
3D CAD Modeling

Additional Resources
Product Design
We deliver solutions that appeal to the emotional desires of consumers. Our industrial design and engineering teams are able to develop products that create an immediate visual tension, making consumers look—and keep looking.
Interaction Design
We provide a full range of digital design and implementation services, from audio and visual communication to e-commerce and everything in between, across multiple technologies, platforms and media.
Communication
Our experience in developing worldwide communication for global brands has earned us applied knowledge in managing the broad complexities associated with wide product varieties and territory-specific branding.
Engineering
We involve engineering into the earliest stages of the creative process to ensure feasibility and a smooth transition from design to development, and from development to production.
Model & Prototyping
Model-making, often an integral part of the creative design process, provides means for evaluation, concept integrity, considerations visual and functional, as well as ergonomic merits of a design proposal.
Manufacturing
We have an extensive pool of resources and a keen ability to seek out and qualify new vendors in order to provide our clients with the best possible manufacturing solution.
CAD/CG/AI Modeling
Our modeling engineers bring worlds to life—seamlessly integrating live-action with CG and AI-driven animation, modeling, and dynamic frame-by-frame compositing. Known internally as imagineers, these specialists are redefining reality from the ground up.
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