"When you're constantly living in the future, you have to leave the comfort zone of what's currently seen as good design." —Vittorio G. Carelli, Inventor, Futurist. Thinker, Founder & CEO, Carelli International Corporation.
A Legacy Spanning Over 50 Years
The diversity of the Carelli brand often surprises those newly introduced to its story. Few know that its origins trace back to a young individual's early fascination with the engineering mastery of Porsche. That passion—for technical excellence and elegant design—would come to define the spirit and trajectory of Carelli International.
In 1973, at a remarkably young age, Vittorio G. Carelli established a Porsche service center in Southern California. Known simply as Carelli's Porsche, the enterprise quickly earned a reputation for its technical rigor and commitment to precision. By 1975, vehicle sales had become a core part of its operations.
By 1978, Vittorio had developed a deep, comprehensive understanding of Porsche engineering—down to the last nut and bolt. This expertise laid the foundation for a bold step forward: the launch of independent design ventures that culminated in the creation of a full-scale transportation design facility in Costa Mesa, California. Entirely dedicated to automotive innovation, the facility—often referred to as Carelli Design—became synonymous with a relentless pursuit of perfection. During this period, Carelli forged direct ties with the legendary Dr. Ing. h.c. F. Porsche AG in Germany. This relationship led to the 1980-1981 styling of the Carelli Design C928 Porsche.
The C928 project brought Carelli Design critical acclaim and international recognition. At the time, the project was executed by a dedicated team of just 28 employees—yet it marked the beginning of a far-reaching global trajectory. By 1983, the company had formally adopted the name Carelli International and expanded its operations overseas, establishing one of the most effective independent export operations for Porsche and Mercedes-Benz vehicles. To support this initiative, Carelli International established strategic pre-export preparation facilities in Germany, ensuring rigorous compliance with U.S. EPA and DOT regulations for imported vehicles. In 1985, Carelli engineers developed a proprietary microprocessor-based emissions control system, a technological breakthrough later licensed across the vehicle import-export industry. Modern applications of this LAMDA-based technology continue to be utilized today.
In 1986, Carelli engineers initiated early experimentation with fluid separation technologies—efforts that would eventually lead to the founding of EuroSystem Systems & Technology, a pioneer in what is now widely recognized as Reverse Osmosis (RO). EuroSystem quickly set new industry standards for performance and reliability, earning a reputation as the "Macintosh of water purification." By 1991, Carelli International had expanded its operations into Spain under the name EuroSystem Baleares S.L. España, establishing exclusive rights for the multi-tiered distribution of EuroSystem products and services throughout the region. Today, EuroSystem RO technology is benefiting major enterprises, including Coca-Cola, Disney, Starbucks, and the Southern California Gas Company.
In 1988, Carelli International further expanded its global footprint with the establishment of Vittorio Carelli International S.A.R.L. in Paris, France. This pivotal move marked the company's official entry into the luxury goods market, focusing on the design, production, and distribution of its debut ready-to-wear collections: Vittorio Carelli ETE '89 and HIVER '89. By 1989, under the direct leadership of Vittorio Carelli and his Paris-based ELSA team, the brand had achieved international recognition. Prestigious boutiques around the world began proudly showcasing Carelli fashion design. The newly established manufacturing facility just outside of Paris also produced exclusive pieces for some of Europe's most esteemed fashion houses, including Chanel, Hervé Léger, and Thierry Mugler.
In 1995, Carelli International embraced the digital age with the launch of its software divisions, Webworks CSE and Codeworks CSE. Created to build immersive digital ecosystems, these divisions unite world-class designers and engineers to develop sophisticated solutions that integrate performance, usability, and innovation. From intuitive applications that streamline daily life to transformative digital experiences that turn brands into household names, both divisions have consistently delivered interactive media solutions for some of the world's most prominent companies since the advent of the web. Codeworks CSE leads Carelli International's initiatives in Artificial Intelligence (AI), driving the development of next-generation intelligent systems and advanced digital platforms.
Today, Carelli International comprises a portfolio of specialized subsidiaries, each contributing to the company's global reputation for innovation and excellence. Carelli Design delivers advanced capabilities in product and experience design, mechanical and software engineering, brand development, advertising, photography, and digital media—executed across a wide array of platforms and technologies. Webworks CSE and Codeworks CSE serve as the company's software engineering divisions. Established to build immersive digital ecosystems, these teams have played a pivotal role in driving user engagement and fostering long-term brand loyalty for some of the world's most iconic names. EuroSystem Systems & Technology specializes in the design and manufacture of ultra-premium commercial reverse osmosis (RO) systems, serving critical sectors including the medical, pharmaceutical, and food service industries. Vittorio Carelli International S.A.R.L., reassigned to U.S. operations in 1993, focuses on the development and global distribution of high-end luxury products.
With a legacy spanning over 50 years, Carelli International has collaborated with iconic brands such as Coca-Cola, Sony, Motorola, Starbucks, Disney, Porsche, GE, China Unicom, and numerous other Fortune 500 companies.
The company attributes much of its methodology, discipline, and engineering philosophy to those formative years shaped by Porsche. One might even say that a young man's early, unrelenting fascination with the Porsche automobile is directly responsible for the existence of Carelli International as it stands today.
We remain honored by the public's enduring curiosity about our work, creative vision, and philosophy. Our Founder and CEO, Vittorio G. Carelli, has always sought to build bridges between inspirational heritage and the future awaiting invention.
